Prof. Dr. Ivo Blohm gave a lecture in the Research Talk Series on Digitalization 2024

(07.02.2024) Prof. Dr. Ivo Blohm, Director of the Information Systems Institute, University of St. Gallen (IWI-HSG) introduced the research groups and interested students in the Triangel Studio to his research on “Hybrid Creativity: How Artificial Intelligence Can Defy or Reinforce Human Creative Performance”.

We would like to thank Prof. Dr. Ivo Blohm for his visit and his engaging talk on how AI can help us humans to be creative. For those interested, a brief introduction to the topic is provided with the following abstract:


Creativity is a crucial factor in developing innovation and prosperity. While creativity is originally a trait attributed to humans, novel technological affordances in (generative) artificial intelligence have questioned this notion. These advances have paved the way for approaches of hybrid creativity, in which humans and machines interact in novel ways that can improve joint creative performance. However, this novel class of creativity interventions might not only help overcome human biases in creativity (e.g., cognitive fixation) but might also be harmful to individual creative performance (e.g. crowding out motivation). By combining the design of novel approaches to hybrid creativity and behavioral research, we strive to identify how AI can support human creativity throughout the phases of idea generation, idea development, and idea evaluation.

Further sessions will take place with Stephanie Rinderle-Ma, Technical University Munich, Germany on March 5th, 2024, Gerhard Schwabe, University of Zurich, Switzerland on May 5th, 2024, Johann Kranz, LMU Munich, Germany on November 11th, 2024. For more information about the research talk series, see:

For more information on the Triangel Studio Speaker Series, see:

We are looking forward to seeing you at the upcoming sessions!